Simple Token is seen as the bridge between cryptocurrencies and mainstream consumer applications. With the nominal Simple Token price, consumer-facing companies can utilize the tools they need to design, launch, and manage their own branded tokens and OST price tokens on completely open, scalable side-chains off the blockchain. The OST KIT gives users the tools to run their own blockchain-powered economies on scalable OpenST blockchains. This means users can launch their own, brand-new Branded Token without an ICO. Users buying in now can get on the ground floor of a new development toolkit made for real businesses.