Blue is the second ERC20 token built from the ground-up for users to make payments and transfers completely securely over blockchain technology. Blue’s founders set out to end fraud and scams, which have penetrated the normally-secure cryptocurrency sector. Since cryptocurrencies are relatively unregulated, the need for better security was imminent. The Blue price includes its own protocol, the Blue Protocol, which attempts to clamp down on fraud and scamming with a two-factor authentication process that cuts out any central parties and middlemen. This Internet-wide security system is secured by the blockchain identification system, which allows all users to store their BLUE price tokens and other digital assets, smart contract analysis, blockchain analysis, address backlisting/whitelisting, and anti-phishing security.